UPDATE: The Opportunity Council (!) requested $3.5 million more for this to spend in 2012 on their own, in addition to the Dept of Energy project -- from the Northwest Clean Air Agency as part of the NWCAA's "Pitchfest." Did they get it? We'll find out.
Department of Energy PowerPoint presentation - this reveals the marketing and loan strategy behind this
federal effort that's been packaged as a local and cozy "community" program.
More Green Crony Capitalism
November 9, 2009
The Heritage Foundation
Energy & Environment
Section - Heritage Foundation
Key Quotation from DOE Powerpoint:
“… To fully overcome the barriers that affect a single cluster of potential, a combination of solution strategies will likely be needed”
McKinsey and Company, "Unlocking Energy
Efficiency in the US Economy," pp 26
See how this works (here's a cheerful 'success story')
Stewarding Sustainable Homes
ICLEI's fingerprints are all over this - plaques and medals all round, last fall.
ALERT: The Community Energy Challenge
Know what this is really about? This is a very expensive and convoluted federal experiment.
The U.S. Department of Energy is pumping $4,503,000 into this pilot program designed to coerce private citizens to make choices they likely would not make without being nudged and steered in a concerted way, in steps, by local project promoters.
The approach employs the psychology of shame (packaged as a cheerful "challenge") to modify personal behavior. But it also intends to promote goods and services that may not be urgently needed. (For example, still-useful but not optimally efficient appliances may be sent to the trash heap before the end of their useful life.) And the program promotes borrowing by citizens (many that may be least able to afford loans). Meanwhile, federal spending increases the national debt.
Energy customers receive letters that compare their energy use to a pool of "neighbors." But the comparison does not reveal how averages were computed, or factor-in differences like the number of occupants, outbuildings, and other important variables. A conscientious customer who requests an energy audit will be visited by specially coached workers paid to recommend the replacement of appliances and to make home improvements. See "warm hand-off" in the "One Stop Shop" slide below.